4 Reasons to Hire a Realtor to Sell or Buy a Home in San Diego

Looking to buy or sell a home in the New Year? While you may be tempted to go it alone and manage the transaction yourself, the truth is that the DIY method is not the right choice. Buying or selling a home in San Diego is a complex, emotional process with significant financial implications for you and your family. Here are four reasons why it makes sense to hire an expert Realtor to guide you:

1. Information and Experience

Most people only buy or sell a few houses in a lifetime, but Realtors handle hundreds of transactions throughout the course of their careers. This vast knowledge alone makes an experienced agent a valuable resource. In addition, Realtors have up-to-date information on important subjects such as zoning, schools, upcoming construction projects, laws that may impact your prospective purchase, and more. Realtors also study the market every single day, so they know how to price your home to get it to sell quickly. If you’re buying, they know what it takes to analyze the market and make a competitive offer.


At The Roby Company, we have over fifty years of combined experience helping people just like you buy and sell properties in San Diego County. When you work with us, we put our hard-won knowledge to work for you to guide you to a successful outcome!

2. Negotiation Know-How

The negotiation process is difficult and stressful no matter what side of the table you’re on. A Realtor will help take the stress out of the process by negotiating on your behalf. Whether you are buying or selling, your Realtor will advocate for you and ensure your interests are well represented. No matter how emotional or heated things may get, your Realtor is there to keep a cool head and problem-solve to the closing table. 


As expert negotiators, we will be by your side every step of the way to make sure you have a great outcome. Want to hear from the clients who’ve worked with us in the past? Click here to check out our testimonials.

3. Document Expertise

Real estate documents are long, complicated, and full of legalese, but Realtors have plenty of experience with them. A competent Realtor will walk you through every document to make sure there is no confusion on your part and you know exactly what you are filling out and/or signing. When it comes to transferring ownership of a property, mistakes can cost you and it’s important that your documents are done right the first time!


We have helped hundreds of people navigate the buying and selling process in San Diego County, but we still take the time to educate ourselves each year on any and all changes to make sure we can confidently guide our clients through the documents. We take meticulous care with every transaction to ensure you aren’t being put at risk.


4. Marketing Power

While the Internet is one of the most powerful marketing tools out there, a Realtor knows how to position your house for success. It isn’t enough to just take some photographs and list your house online – you need to make sure your house is marketed to the broadest range of potential buyers. That’s where a Realtor’s skill and experience shines.


At The Roby Company, we love learning the latest and greatest marketing techniques to help our clients sell their house quickly and for the best price. We’ve aligned ourselves with the best in the business when it comes to photographers, videographers, home stagers, contractors, and anyone else you might need to get your house ready for the market. For every house we list, we design a customized marketing plan that is specific to your house and target buyer. 

Ready to start interviewing San Diego Realtors? We would love the opportunity to earn your business and show you how we get our clients results. Give The Roby Company a call at (858) 748-8002 or email us at team@therobycompany.com to schedule an appointment.


What Others Are Saying

About the Author

4 Reasons to Hire a Realtor to Sell or Buy a Home in San Diego

Stacy Roby

My goal as a Realtor is to provide professional, individualized service to my clients with the most current market information. I eagerly accept the challenge of addressing each client’s situation and assist them with finding the right solution. My lifelong pursuit of knowledge is the driving force to further my education about real estate market trends and technology. The topics learned will be shared with my clients to assist them in making the decisions that are correct for them.