I believe your interests and desires should be front and center in all areas of the real estate transaction. To achieve this, I start by determining your needs and motivations.
If you’re selling, why do you need to sell your home? Do you want to upgrade to a larger property? Are you an empty-nester? Are you going through a financial hardship?
If you’re buying, is this your first home purchase? How long do you plan to live in the home? Are you purchasing the property as an investment?
From there, I develop a plan to help you achieve your individual goals. I am passionate about helping you make the right decisions to meet your goals. I will educate you about the local market and use the latest technology to keep you informed about any changes that may affect your home purchase or sale. Once we get to the negotiating table, I will advocate on your behalf and ensure your interests are represented to your satisfaction.
Since 1989, I’ve been actively involved in the San Diego real estate market. Originally from Michigan, I earned my Bachelor of Arts degree in Business Marketing from Michigan State University. I then moved to San Diego in 1986 to attend California Western School of Law. I fell in love with the city and have lived here ever since.
In 1995, I became a broker and started The Roby Company Real Estate Brokerage. Since then, I’ve helped hundreds of people buy and sell homes. In the more than thirty years I’ve been in the industry, I’ve weathered many a market shift and still firmly believe that real estate is a great investment – I’m an avid investor, too! My personal motto is to be forward thinking, no matter what the market.
When we’re not busy selling real estate, Stacy and I enjoy listening to live music around town (including our favorite performer, our youngest daughter Hannah), walking the neighborhood with our dog, and loving life in Poway. We also visit our three other daughters often.
‟We can not say enough about Keith. He has now represented us in the sale of two homes and purchase of our new home. Between the two of them........they make a dynamic duo. They are the kindest, most patient, caring, hard-working, knowledgeable, and experienced real estate agents we have ever worked with. You may start as their client but you wil … l leave as their friend. Their sound advice helped save us thousands of dollars on more than one occasion. Not to mention, they will fight & advocate for you tooth and nail on both sides of the deal. Keith and Stacy are with you every step of the way. They also do a great job of explaining the entire complicated process to you in a way that you can understand. This is not just a business for them, its that they truly genuinely care about their clients. We highly, highly recommend the Roby Company to anyone considering to purchase or sell their home. They will not let you down!!!!” Read More ▾
‟Keith is an amazing professional and personable who helped us find and buy our first home. They understood what was important to us and worked around our availability and buying timeline. As a first time home buyer, I really appreciated Keith's experience. He helped us focus on what we could or should update as well as the home-buying watch outs. I … t was almost like home shopping with a family member. We've been our home for 5 happy years and LOVE it! I'm a huge promoter of the Roby's and have recommended them to many of my friends and co-workers for a great home buying experience” Read More ▾
‟Keith is the best. I was so picky in my search for a home & yet they were super patient, got to know what I was looking for, didn't give up on finding me home even when I thought what I wanted didn't exist. I've been in my dream home for 3 years now & feel so blessed that I had AMAZING AGENTS.”
‟Some of the best, most knowledgeable, caring and effective business and real estate folk we have had the pleasure to work with. The Roby Co. helped us buy our house - and provided exemplary support and expertise in navigating the sometimes turbulent purchasing waters - caused by the seller's agent or the bank. There were times when things looked un … sure and Keith was always cheerful and happy to help, provide guidance and in some cases, talk us down and patiently explain the process and quirks. We felt well-cared for and confident that Keith was looking out for our best interests. The ease with which we purchased our dream house is in no small part due to Keith's professional experience and dogged insistence to hold the seller's agent accountable and make sure all agreed upon items were addressed and resolved. We then chose to sell our existing townhouse using the Roby Co as our seller's agent. We found both Keith and Stacy to be excellent seller agents and team. They work so well together and complement each other. Keith accurately predicted both the sale price and time on market - less than one month as it turned out. Their suggestions for preparing and staging the home helped to sell it faster. Their read on the market helped to price it correctly so it sold quickly for top dollar. Keith's negotiation skills ensured our counter offers were relevant and effective. Stacy's help and critical eye was superb and at one point, not having sold a townhouse before, she patiently took time to explain their strategy, not only on the ground but in social media as well - and how long we should expect the process to take. She was exactly correct. We always felt well cared for and trusted their advice to a most successful conclusion. I strongly and confidently recommend Keith and Stacy and their services to you. Simply Excellent” Read More ▾
‟Keith is extremely knowledgeable regarding real estate and we have worked with them in the past and found them to be very clear in their communications, easy to work with and very good negotiators.”
‟Very knowledgeable and helpful about the entire process. Great team of people who helped stage my home and photograph it artfully for the listing. House was listed on a Friday afternoon and was in escrow for full asking price on the following Monday. Keith knew the "sweet spot" price to ask for the home, which was more than I ever expected I would … get. I couldn't be happier with everything from beginning to end; there was not one glitch in the entire process. I would highly recommend Keith and Stacy Roby” Read More ▾
‟I first met Keit in 1998 while attending an Open Hose. We instantly hit it off and Keith represented me an my wife in our first home purchase. Four years later Keith found a perfect single family residence in Rancho Penasquitos that we purchased and are still in today. You will not find more dedicated, detailed and hard working Realtors than the R … oby's. And they are fantastic people too” Read More ▾
‟I have used Keith several times to buy and sell houses. The experience was excellent. They have very deep knowledge when it comes to buying or selling your home and know how to get it sold fast. A wonderful addition to their service is that they also have strong expertise in important related aspects of real estate such as property insurance, prope … rty law, property management, and have an impressive network of connections with contractors and home maintenance and service personnel that make their company a one-stop and very easy and reliable way to buy or sell !!” Read More ▾
‟Keith is a veteran agents who provide invaluable input and guidance, and also walk you through every step of the process of buying/selling real estate which can be complicated. Professional representation during a real estate transaction is a must, and Keith and Stacy are the agents you want with you. Keith and Stacy possess all the qualities you w … ould want in agents including: knowledge, honesty, Integrity, stellar communications” Read More ▾
‟We were relocating to San Diego from Hawaii and ready to purchase a home. Keith came recommended to us by my sister-in-law and were exactly what we were looking for. Keith contacted us right away to get a feel for what we needed in a home. She listened to all our concerns, wants and needs and was sending us listings immediately. Keith was always pr … ompt as answering messages and emails and kept us updated daily on new listings they thought would interest us. They are very knowledgeable about the San Diego area and were able to guide us to the perfect neighborhood for us. They were very patient as we toured MANY houses (often with our 3 children in tow) and helped us every step of the way in our home buying process. We are so grateful for all their help and expertise and I am happy to say we found the perfect home for our family” Read More ▾
‟The Roby team is absolutely amazing. They negotiate like champions! They know San Diego real estate but most importantly they tell you the truth! When your making an offer to buy or your looking to sell they wont sugar coat so you can make a real informed decision. We have used the Roby team twice and they are the only realtors we would ever use if … we end up coming back to San Diego. We have also recommended the Roby team to other folks we knew that had challenging real estate situations and the Roby team always came thru for my friends” Read More ▾
‟First of all I live on the east coast and the property is on the west coast. From the first time I talked to Keith I knew he was the right agent to help me sell my home. Keith is very motivated and didn't waste any time getting things started. Keith always kept me informed from start to finish, I never had to call him to find out what was happening … . I felt very comfortable in knowing he was looking out for me and working to get the best price for my home. He was able to find a buyer with the right offer very quickly even though it was in December during the holidays. Keith is such a pleasure to work with. He is an awesome guy. I couldn't be happier with the whole process. I highly recommend Keith Roby and his associates for all your Real Estate needs” Read More ▾
‟Keith listed and sold my house after the 1st open house selling for $20K above asking price. We had already moved to Texas and it was easy doing all of the paperwork online with electronic signatures.”
‟Keith is outstanding to work with. They represent their clients as if they are a family member. Keith has their clients' best interests at heart. They are also a lot of fun to work with and make the process of buying or selling as enjoyable as possible.”
‟I found Keith through a friend who had just purchased a home with Keith. I didn't exactly know what I wanted nor which area I wanted to live. Keith was very patient and super helpful in helping me find the perfect house. One of the best home searching and buying experiences I have ever had. Thanks, Keith.”
‟Selling my former home was the first transaction Keith had as a broker, and we have had his help several times since. His skills and knowledge are top level, and they are just fun to work with. They know their business and they make sure they understand their clients. Buying and selling real estate can be a stressful time and they help clients step … back and look at thins objectively, without reducing everything to "the money." Whether you need to find the right property, or the right buyer, they will make it happen” Read More ▾
‟Professional, reliable, and trustworthy. Keith has helped us through a complicated short sale transaction. Their knowledge of the area, the business, and their strong work ethic are an asset to any buyer, or seller. I look forward to working with them again in the future.”
‟I have used Keith for all my real estate transactions (both buying and selling) and I always came out on top. He has many years of experience and had advised me well throughout the years. What is also great about Keith Roby is that he has a crew to fix and prepare a condo, house or industrial building for selling and he has worked with these specia … lty contractors for many years. Specialties such as mold repair and inspection, painting, plumbing, cleaning and more. The work gets done with quality and on time. On the flip side when you want to purchase a new place he listens to what your needs are and does not persuade you out of your price range or location and wasting time. Another great thing is that while I was working I could digitally sign all my documents and because he has a very technical office. This made it so much easier for me to get my dreams realized. He responded quickly to my calls with questions and didn't leave me hanging. He is definitely not a new realtor who just got their license and practicing part time. He also found me a tenant after I bought an investment condo. I will definitely use Keith again in the future. He goes the extra mile” Read More ▾
‟I have worked closely with Keith Roby on several commercial property purchases, and one 1031 exchange. I have had a long relationship with Keith through real estate and insurance services for over ten years. Keith has been a dedicated friend and adviser in regards to real estate and insurance. He is hard working, knows the business and is honest. I … have also done a commercial refinance with Stacy seven years ago. Keith and Stacy make a great team. I highly recommend both of them” Read More ▾
‟Keith is the best realtors anyone could ever ask for. They walked us through the entire process of selling our condo and made it as hassle free as possible. Would highly recommend them to anyone looking for but or sell property.”
‟He is extremely patient as we looked at dozens of houses and were willing to meet us anywhere at anytime. They were professional and helped us buy a house that we love in San Diego.”
‟I have known Keith Roby for over 25 years and he is a consummate professional. Extremely knowledgeable in the real estate field, well known and respected among his peers, and a tenacious and astute negotiator. I rarely provide endorsements, but Keith is exceptional in talent and effort, and comes with my highest recommendations.”
‟Roby Real Estate handled the sale on my home with pure professionalism. They engage all of the social media to advertise the house, and as a result, it sold in a week. I found their work to be stellar and I enjoyed working with them a great deal.”
‟He made our transaction smooth, and Keith is an ace at negotiating:) Thanks Keith you're the best! I would highly recommend him for any listing, or purchase. Also, I have know Keith for 26 years and he has helped other people that I know too.”
‟I bought and sold a home with the guidance and expertise of Keith Roby. Their expertise in San Diego County is just what you need to have smooth real estate transactions, and their comprehensive services take you easily from start to finish.”
‟I have bought and sold numerous homes through Keith. They are thorough and know their markets very well. I would recommend them highly to anyone needing to sell or buy a house.”
‟When we were trying to decide whether to sell and buy elsewhere in San Diego County Keith was professional, knowledgeable, and very responsive to our requests. He had no problem showing as many properties as possible to try and find the ideal home for us. He consistently stayed within the parameters we set. We recommend both Keith and Stacy especia … lly for first time buyers” Read More ▾
‟I first met Keith in 1998 while attending an open house. We instantly hit it off and Keith represented me and my wife in our first home purchase. Four years later Keith found a perfect single family residence in Rancho Penasquitos that we purchased and are still in today. You will not find more dedicated, detailed and hard working Realtors than … the Roby's. And they are fantastic people too” Read More ▾
‟They are very professional. Keith always gave clear and concise answers to any questions I had. His knowledge of the market was outstanding and he made great suggestions regarding alterations to our property to make it more attractive if and when we decided to put our property on the market.”
‟Keith has many years of experience and know the housing market inside and out. They are kind, honest and hard working. They always make themselves available to return my calls and answer any questions I may have about the housing market. Great couple to work with.”
‟While selling my home, we had difficulty with the buyer. If not for Keith Roby, the sale might never have gone through! He was able to navigate through the lending process, as well as the selling process. I was relieved that the sale didn't drag on longer than it could have.”
‟Keith is outstanding to work with. They represent their clients as if you are a family member. Keith and Stacy has his clients' best interests at heart. They are also a lot of fun to work with and make the process of buying or selling as enjoyable as possible.”
‟Keith Roby helped first rent when we moved to Poway. He then helped us buy a home two years later and was excellent in all respects (local knowledge, process expertise, responsiveness and in negotiations). He also helped us acquire a condo for my mother-in-law when she needed to move near us. I highly recommend Keith Roby as a Realtor.”
‟I live in the Los Angeles area, but Keith has consulted with me on both the purchase and sell of three home residences. I appreciate his overall knowledge and negotiation advice to any real estate transaction. he is not afraid to be brutally honest, even if you don't want to hear, but it is the correct suggestion/solution. A home purchase/sell i … s always an emotional decision, but it is also a business decision, with long ranging consequences. Keith and Stacy can meld the two, and provide a mutually beneficial outcome” Read More ▾